ADR, ODR, claims, reputation: the quest for an effective justice model for online transactions

The goal of the paper is to briefly explore the challenges and potentialities of different justice models within the Digital Market. For this purpose, the analysis is focused on ODR (Online Dispute Resolution) and ODA (Online Dispute Avoidance) methods, trying to investigate if – and to what extent – at the present stage of their development, they proved themselves suitable to be awarded a medal of effectiveness in the arena of online legal disputes.