Commission consults on how best to seize the opportunities for TV and film in the online age


Digital technology and the internet are rapidly changing the way in which audiovisual works are produced, marketed, and distributed. Consumers increasingly expect to be able to watch anything, anywhere, any time and via any one of a number of devices (TV, personal computer, games console, mobile media device). Business models have to evolve rapidly to keep pace with the ever faster pace of technological change which offers new opportunities for creators and distributors and also new consumer expectations and ultimately more growth and jobs. To gather views on how Europe can seize these opportunities and move towards a digital single market, the European Commission has published a Green Paper on the initiative of Internal Market Commissioner Michel Barnier, in agreement with Vice-President for the Digital Agenda Neelie Kroes and Androulla Vassilliou, Commissioner for Education, Culture, Multilingualism and Youth. The Green Paper serves as the basis for a debate on whether and how the regulatory framework needs to be adapted to allow European industry to develop new business models, creators to find new distribution channels and European consumers to have better access to content throughout Europe. The views of all interested parties are sought on various aspects of online distribution of audiovisual works such as films, documentaries, TV dramas, cartoons etc. Replies can be submitted up until 18 November 2011. Here to read more.

Share this article!

About Author

Leave A Reply