California Attorney General prohibits ‘dark patterns’ that induce users to give up their personal data


On 15 March, California Attorney General Xavier Becerra announced additional regulations approved by the Office of Administrative Law (OAL) that advance protections for Californians seeking to control the sale of their personal information.

The California Consumer Privacy Act (CCPA) gives consumers new tools and rights for protecting their data privacy. These newly-approved rules strengthen the language of the CCPA regulations approved by OAL in August 2020, including protecting consumers from unlawful business practices that may be deceptive or misleading.

The newly-approved regulations ban so-called “dark patterns” that delay or obscure the process for opting out of the sale of personal information. Specifically, it prohibits companies from burdening consumers with confusing language or unnecessary steps such as forcing them to click through multiple screens or listen to reasons why they shouldn’t opt out.

Source: California Attorney General press release.

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