PhonepayPlus today published a public consultation on its proposed Guidance for app-based mobile payments.
PhonepayPlus has been following developments in the applications (‘apps’) market for some time. There can be no doubt that apps are revolutionising the way digital content is consumed and paid for in the UK. Apps have the ability to enrich the lives of millions of consumers and are a growing and important part of the UK’s digital economy. However, just as with any technological development, they can have their downsides. PhonepayPlus is working closely with many industry providers to understand developments in the apps market – both the opportunities and the threats.
Our aim with this proposed Guidance is to intervene early to ensure that those downside risks do not have a detrimental impact on consumers, children or, indeed, the many legitimate providers of innovative new digital services. Here to read more.